— Chris Burkard



About This Course

Starting a photography business can be an exciting venture, but it requires careful planning, dedication, and a solid foundation to ensure long-term success. In this comprehensive workshop, led by the esteemed photographer Chris, participants will be guided through the essential elements necessary to establish a thriving photography business. From understanding the market to developing a business plan, this workshop aims to equip aspiring photographers with the knowledge and skills required to embark on their entrepreneurial journey. With Chris's expertise and practical insights, participants will gain invaluable insights into the intricacies of the industry.

To kickstart the workshop, Chris delves into the nuances of the photography industry, shedding light on its various segments and niches. Participants will gain a comprehensive understanding of the market trends, competition, and client expectations. The workshop will explore the significance of identifying a target market and choosing a photography specialization, enabling participants to carve out a distinct place for themselves in a crowded field.

A robust business plan is the cornerstone of any successful enterprise. Chris emphasizes the importance of creating a comprehensive business plan tailored to the specific needs and goals of the photography business. Participants will be guided through the process of identifying their unique value proposition, setting realistic goals, determining pricing strategies, and mapping out a marketing plan. Chris will share industry best practices and practical tips for creating an effective business plan that aligns with long-term success.

Starting a photography business involves various legal and financial considerations that can often be overwhelming for newcomers. In this workshop segment, Chris provides valuable insights into these essential aspects, including business registration, licenses, contracts, copyright protection, and insurance. Understanding these legal and financial aspects will enable participants to establish a solid foundation for their business while avoiding potential pitfalls.

In the digital age, establishing a strong brand presence and implementing effective marketing strategies are crucial for success. Chris delves into the art of branding, guiding participants on developing a unique brand identity that resonates with their target market. Participants will learn about creating a compelling portfolio, building an online presence, utilizing social media platforms, and leveraging effective marketing techniques to attract clients and establish a loyal customer base.

The right equipment is essential for delivering high-quality photography services. Chris will provide participants with an overview of the necessary gear and tools for various photography genres. From cameras and lenses to lighting equipment and post-processing software, participants will gain insights into the technical aspects required for their chosen specialization. Chris will also discuss cost-effective options, equipment maintenance, and staying abreast of the latest technological advancements in the field.

Building strong relationships with clients is vital for sustaining a photography business. In this workshop segment, Chris will share tips and techniques for effective client communication, understanding their needs, and delivering exceptional customer service. Participants will learn how to manage client expectations, handle feedback, and build a positive reputation within the industry.

Managing finances efficiently is crucial for the long-term sustainability of a photography business. Chris will provide participants with practical guidance on financial management, including budgeting, invoicing, and expense tracking. Moreover, participants will gain insights into various pricing strategies, understanding the value of their services, and adapting pricing models to different types of clients and projects.

Acquired Knowledge

With this course you will have a better overview of the steps to take, the mistakes not to make to get started as a photographer


Chris Burkard
Chris Burkard is an American photographer and artist, based in the California Central Coast region. He photographs landscape, lifestyle, surf, outdoor, and travel subjects. Burkard takes a photojournalistic approach to make editorial projects, using multiple media. He uses natural light to capture humanizing moments.


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